CASE IH SHINES AT NAMPO 2022
CNH Industrial’s reputation for delivering an exceptional customer experience was further enhanced by its strong presence at the 2022 NAMPO Harvest Day. The company was well represented by its various brands with Case IH being one of them.
This year’s NAMPO Harvest Day exceeded expectations with a bumper attendance of 73 000 visitors. Despite the negative publicity surrounding COVID-19 regulations and high fuel prices, it didn’t deter producers from attending the show. Large numbers of people visited CNH Industrial’s various stands and displays, providing an ideal opportunity for meaningful discussions and commercial interactions with interested producers.
Nampo 2022 was the ideal opportunity to celebrate Case IH’s and Case Construction’s 180 year anniversary.
According to Managing Director Jacques Taylor, Case IH’s exceptional product range and customer support over the years is undeniable proof of the company’s unwavering commitment to its customers. “We are hugely optimistic about the future and look forward to continue growing the brand and advancing sustainable agriculture and economic progress in South Africa,” he said.
The brand recently launched its 40 Harvests campaign which was the overarching theme at the Case IH exhibition stand this year. The inspiration for the 40 Harvests campaign is derived from Howard G Buffett’s book, 40 Chances. Buffett is a well-known philanthropist, businessman and farmer. According to him every person has 40 chances in their lifetime to reach their goals. This is also the case with farmers: on average farmers only have 40 harvests in their lifetime to establish a legacy.
Young Case IH fans enjoyed the dedicated play area and photo competition that was hosted for them at the Case IH stand. This provided parents with a well-deserved break and the opportunity to explore the stand at their leisure.
The Case Fanshop proved to be a massive success at this years’ Nampo Harvest Day, achieving record sales compared to previous years. The brand also officially launched its new clothing ranges through their various marketing campaigns, especially appealing to the younger market, aiming to establish Case IH as a lifestyle brand in the local market.
Continuing its role as a thought leader in the industry, Case IH provided farmers with engaging speakers’ platforms where important agriculture information and industry standards were shared. It hosted two information sessions featuring industry leaders and leading economists at information sessions during the event, covering various significant topics, including the impact that the war between Ukraine and Russia has had on the agriculture industry in South Africa.
Case IH was also an official sponsor of the Tuks Landbou university students’ trip to NAMPO. They sported the company’s branded caps and shirts during the show.
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Vir meer inligting kontak:
Chimene de Villiers
Sosiale Media en Bemarking
CNH Industrial Agriculture & Construction SA
Chimened@cse.co.za
