[PRESS RELEASE] Structural changes bolster Case IH’s South African dealer network
Paradiso, Switzerland, 12 January 2021
Case IH’s commitment to delivering an exceptional customer experience is expected to be further enhanced by the recent acquisition of South African distributor Northmec by the brand’s parent company, CNH Industrial.
Northmec is one of the four businesses to be acquired from Capital Equipment Group (CEG), a business unit of Humulani Marketing Pty Ltd, ultimately owned by Invicta Holdings Limited. The other divisions are CASE Construction Equipment distributor CSE; spare parts distributor NHSA; and Landboupart, a distributor of agricultural equipment spare parts and implements.
These four divisions, forming part of a fully-owned CNH Industrial legal entity based in South Africa, will continue to do business under their established market identities.
Having done business in the country for more than a century, Northmec is South Africa’s most established agricultural equipment distributor. It is the sole distributor of Case IH machinery, and with its offering of implements and other agricultural equipment, provides a full line for South African farmers.
By taking full operational management of its commercial distribution and aftermarket network, CNH Industrial will strengthen the relationship between the Case IH brand and its customers in South Africa and other southern African markets.
Case IH’s product offering, aftermarket sales and services will continue to be delivered at the high standard expected by customers, said Northmec’s new Managing Director, Jacques Taylor. He explained how the brand aims to lead the way in contributing to the future growth of agriculture in the region by its commitment to quality through innovation, advanced technology, expertise in agricultural practices and professional support.
Taylor brings 8 years of experience in the agricultural equipment industry in Africa and Europe. Earlier, Taylor was head of the Agricultural division for Standard Bank, Africa during which he also spent time in Nigeria. He is also a part-time farmer.
Following final approval by South Africa’s Competition Commission and the subsequent conclusion of the deal, the newly appointed Head of Agriculture and Construction for CNH Industrial South Africa and South Africa Customs Union, Federico Bellotto, confirmed the brand aims to devote a strong focus to its business in this territory, provide customers with the best all-round support and ensure its product offering for the market perfectly matches the specific requirements of local agriculture.
Bellotto, who was previously the Business Director for New Holland Agriculture, said this investment marks an evolution for CNH Industrial in the Republic of South Africa, one of the most important markets for the company in Africa and the Middle East, as well as the wider southern Africa area. It also proves the company’s confidence in agriculture’s potential in the region, which accounts for almost a third of the entire continent’s production.
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Case IH is the professionals’ choice, drawing on more than 175 years of heritage and experience in the agricultural industry. A powerful range of tractors, combines and balers supported by a global network of highly professional dealers dedicated to providing our customers with the superior support and performance solutions required to be productive and effective in the 21st century. More information on Case IH products and services can be found online at www.caseih.com.
Case IH is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com.
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For more information contact:
Chimene de Villiers
Social Media and Marketing
CNH Industrial Agriculture & Construction SA
Chimened@cse.co.za
Gemma Holly
Case IH Brand Communications
Asia, Middle East and Africa
gemma.holly@caseih.com
